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Fast jitter cuts of geometrical similar shapes.
Audio design mostly metalic, mechanic, rattling sounds. Combined with a riser to gain attention.
Nice flowing camera pans and zooms. From freeze frame to fast pace and back, transitioning to the next clip with similar motion. Movement teams up best with swoosh and impact sounds.
Fast collage-like building up of a image. Mechanical impact and swoosh sounds in combination work best.
Rapid sequence of all the round and turning images from the campaign (≈ 3 seconds).
Going into a fast highlight cut of the actual story (≈ 6 seconds) and ending up in product and packshot of the EV3 (≈ 6 seconds).
Production Note: Photos and clips of round details. Tires still and rolling, traffic signs and lights, steering wheel, charing socket. The more, the better.
Starting with the zoom and a swoosh sound. Than having nice, clear foleys of the details of the car. Combined with swiping sounds when the camera turns. And having rolling tire sound when the car passes the glass front. (≈ 3 seconds).
Going into a fast highlight cut of the actual story (≈ 6 seconds) and ending up in product and packshot of the EV3 (≈ 6 seconds).
Production Note: Recording of hand and interior details. F.i. touching/stroking surfaces, using/switching levers. Recording of foleys.
Back and forth movements of the pans around the car. Transitioning into back and forth movement of the clouds above the city, and the blowing away of the clouds. (≈ 3 seconds).
Going into a fast highlight cut of the actual story (≈ 6 seconds) and ending up in product and packshot of the EV3 (≈ 6 seconds).
Production Note: Using the actual pans and zooms around the car. No need of extra shots. A high framerate would be nice, but is not mandatory.
Fast build up of the EV3 underlined with single sfx and drum sounds. Next cut is hitting the music app play button on the panorama display and the beat drops. (≈ 3 seconds).
Going into a fast highlight cut of the actual story (≈ 6 seconds) and ending up in product and packshot of the EV3 (≈ 6 seconds).
Production Note: Wide packshot of the EV3 (photo or video), straight sideview to avoid angles (G-Class reference above). And excactly the same shot, but background only, no car.
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