A new Jägermeister launch on social media has to do more today than simply look good. Classic product shots get lost in the feed, while attention is primarily driven by mood, emotion, striking visuals, and a strong visual hook. The task, therefore, was: How do we tell the story of the night in a new way and create desire for Jägermeister ORANGE—without pushing the product bluntly into the spotlight?

The Solution: Atmosphere Instead of a Product Showcase

We told the story of the night from a new, fruity perspective, following five “Nightrisers” through their evening—from the first “What should I wear?” moment to the final dance floor. Between living room parties and club lights, orange becomes a feeling rather than a color or a flavor. The campaign thrives on fast-paced video formats, a 9:16 aesthetic, social-native trick shots, and expressive stills. The result is a digital launch that feels like sun-ripened nights—delivering exactly what Jägermeister ORANGE promises.

Regie: Dan Trautwein
DOP: Stephan Buske
Producer: Paula Elina Klossner
Edit, VFX und Mixed Media: Lowres Highlife 

A new Jägermeister launch on social media has to do more today than simply look good. Classic product shots get lost in the feed, while attention is primarily driven by mood, emotion, striking visuals, and a strong visual hook. The task, therefore, was: How do we tell the story of the night in a new way and create desire for Jägermeister ORANGE—without pushing the product bluntly into the spotlight?

The Solution: Atmosphere Instead of a Product Showcase

We told the story of the night from a new, fruity perspective, following five “Nightrisers” through their evening—from the first “What should I wear?” moment to the final dance floor. Between living room parties and club lights, orange becomes a feeling rather than a color or a flavor. The campaign thrives on fast-paced video formats, a 9:16 aesthetic, social-native trick shots, and expressive stills. The result is a digital launch that feels like sun-ripened nights—delivering exactly what Jägermeister ORANGE promises.

Regie: Dan Trautwein
DOP: Stephan Buske
Producer: Paula Elina Klossner
Edit, VFX und Mixed Media: Lowres Highlife